Emmanuel Filiberto of Savoy will launch his own line- ' Prince of Italy'.
"I have always been very demanding about clothes and I told myself I would like to wear the clothing I created," he told the gossip magazine Di Piu.
This line will reflect the 'Made in Italy' and also his style. Raimondo Ciofani will be the designer "but under my instructions and according to my style."
His summer collection will be hitting shops soon.
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